Rock & Grow your business
A 12-month program to build and monetise your personal brand with a proven roadmap, live support, and a badass community that’s got your back.
Official start date: January 29th 2026
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Designed for solopreneurs, service providers, coaches, and consultants
enough playing small!
build a rockstar personal brand!
The truth is: building a business is hard. But it’s not meant to be done alone.
Instead of wasting months stuck in confusion and trial-and-error, Personal Brand University gives you a start-to-finish roadmap, implementation framework and a badass community to build it with.
PBU is for the bold and the brilliant, those ready to step into the spotlight and build their dream business with confidence and flair.
With weekly live coaching, weekly implementation sessions and mindset training, you’ll get the tools, systems, AI agents and step-by-step strategies to grow like a star. No gatekeeping, no €10K mastermind pricetag, just real guidance, community support and everything you need to succeed.
enough playing small!
build a rockstar personal brand!
The truth is: building a business is hard. But it’s not meant to be done alone.
Instead of wasting months stuck in confusion and trial-and-error, Personal Brand University gives you a start-to-finish roadmap, implementation framework and a badass community to build it with.
PBU is for the bold and the brilliant, those ready to step into the spotlight and build their dream business with confidence and flair.
With weekly live coaching, weekly implementation sessions and mindset training, you’ll get the tools, systems, AI agents and step-by-step strategies to grow like a star. No gatekeeping, no €10K mastermind pricetag, just real guidance, community support and everything you need to succeed.
Hi! I’m Anzhelika and I’ve been where you are
“My to-do list was my cage.
But I took back the mic.”
Three years ago, before I became self-employed, I joined an Austrian entrepreneurship program. On paper, it was supposed to teach me how to build a business and a brand. In reality, it left me utterly overwhelmed.
The lack of structure, endless to-do lists, and not knowing where to begin paralyzed me. I procrastinated, binge watched Netflix series (Hello 10 seasons of “How I met your mother”), and watched three whole months slip away. I wasn’t alone, I saw others in the program burning out under the weight of confusion and pressure.
Here’s the truth: no one is going to hand you your dream. At some point, you have to take back the mic and own the stage yourself.
So I did. I sat down, dug through every resource I could find, learned from other entrepreneurs, and pieced together a roadmap for building my personal brand. That roadmap became the foundation of my business and later evolved into the Spotlight Framework.
And that’s exactly what you’ll find here. Because if you’re brave enough to show up, disciplined enough to follow through, and willing to trust a clear plan, then you too can go from an invisible expert to confident, thriving, and recognised in your field.
It’s time to take back the mic!
Trust me, I’ve asked myself the same questions…
The questions that keep you up at night…
- “How do I start building a personal brand if nobody knows me yet?”
- “I’m starting from zero or I’ve changed my field, what’s the very first step?”
- “Should I focus on LinkedIn, IG, or TikTok?”
- “Do I build my name as the founder, or just push the company brand?”
- “What do I post if I don’t want to sound braggy or fake?”
And I know you’ve tried a lot
The silent battles you don’t talk about…
- You’ve tried posting some content but nothing really worked so you lost confidence.
- You’ve scrolled social media to get inspired but only got overwhelmed and discouraged.
- You’ve put together a brand kit in Canva, but felt it looked unprofessional.
- You maybe event tried and played with a Wix website only to realise that you still don’t know what to write there.
It’s not your fault! Everyone felt the same way when starting out.
You aren’t lazy, you are just misdirected and lack structure.
You aren’t slow, you just don’t know what on your to-do list to prioritise to get the most results.
You aren’t stupid, you are just overwhelmed by all the information out there.
You aren’t a failure, you just lack confidence in what you do.
And it’s exactly why I’ve built Personal Brand University! To give you the right structure, mindset, and direction, so you don’t have to stay stuck in that cycle.
What you’ll get inside the University
Expert guidance to help you build a profitable business and a standout personal brand
Goal system and implementation sessions to help you implement what you learn and see progress every week
Community of badass and ambitious entrepreneurs who keep you accountable
A collection of tools, templates and AI agents for your content, emails and landing pages to help you save hours of work
A proven and tested step-by-step roadmap that cancels overwhelm and guesswork
Mindset training, motivation and accountability to keep you going no matter how hard things get
Stop watching from the crowd, step up and own the stage!
This isn’t for everyone.
It’s for headliners in the making
You’ll love PBU if you’re:
- Brave enough to be seen and disciplined enough to grow.
- Here to build a business and a legacy.
- Ready to show up, do the reps, and ship work.
It’s not a fit if you’re:
- Looking for overnight hacks or passive miracles.
- Unwilling to be accountable.
- Allergic to feedback or community.
I’ve built this framework for people like you, brilliant, bold and wanting more!
About Anzhelika and her framework
When I opened my boutique marketing agency Content Fudge, I thought, awesome, I have all it takes to run a successful business, build systems and grow on social media.
Until I realised that being an employed marketer and actually running a marketing agency are two VERY different things!
And all the imposter syndrome, overwhelm, procrastination, self-doubt, insecurity came rushing in completely unannounced…
Not to mention all the basic things like taxes, profit-loss calculations, accounting and other things that make my creative brain completely check out…
Do you think I didn’t ask myself?:
- How do I pitch myself without sounding desperate?
- How do I stay motivated when things don’t work out?
- How do I stay responsive without spending all day glued to my phone?
All this led me to developing Spotlight Framework, not just for established thought leaders and keynote speakers. But for aspiring entrepreneurs just like you, people who might not even realize yet just how big they can become.
Whether you’re just starting out or you’ve tried to build a brand that hasn’t quite taken off, this is your chance to gain confidence, find your voice, and get that consistent revenue stream you’ve been looking for.
Anzhelika Tauber
✨ Founder of Content Fudge, Elevate Networking, Co-Founder U4Success IB Tutoring Academy of Vienna
✨ Award-winning online marketer and brand strategies
✨ Lecturer at Digital World Academy
✨ KMU.Digital Consultant | Expert
✨ Certified Ecommerce and Social Media Expert accredited after EN ISO IEC 17024
✨ Meta Digital Marekting Associate
✨ ActiveCampaign Partner Agency
Rockstar brands built with my spotlight framework
Real results from real clients
Read what these rockstars-in-the-making say:
PBU Hall of fame
By joining the Personal Brand University, I finally packaged my offers in a way that actually makes sense and that no longer makes me dependent on people booking single sessions. I now have the knowledge I need to launch my offers so that I attract the right clients and they actually buy.
In the past, I tried to reach people through free webinars, but I had no idea about the logic behind a proper launch. I didn’t even pitch an offer at the end 😅 I just thought, “Everyone’s doing webinars, so I’ll do one too.”
As a one-woman show, it’s really hard at the beginning to understand what’s actually needed, especially if you don’t have a marketing or sales background. This program is a must for anyone starting their own business who, like me, had no idea what it really takes to attract clients, build a brand, and create systems that actually work.
I used to think I just needed a logo, a website, and a bit of social media presence 😂
If that sounds familiar, sign up now and don’t waste time like I did trying to figure it out on your own. Entrepreneurship means constant development, growth, and exchange, and I got all of that (and more!) at PBU. Merci 🙏
Maria Malik
Jobvermittlerin
I was a complete newbie to social media when I signed up for PBU. I expected an intro and some basic understanding, but I got so much more.
The sessions go into great depth but are broken down in a way that even I can grasp. I went from lurking on Insta to posting over 100 posts in the short time I participated in PBU.
Add to this the encouragement and the extra mile that Anzhelika goes to share everything she learns, and you can only win from this experience. I need a while to implement everything now, but I have a clear game plan.
Claire Schön
Life Coach
I was a complete newbie to social media when I signed up for PBU. I expected an intro and some basic understanding, but I got so much more.
The sessions go into great depth but are broken down in a way that even I can grasp. I went from lurking on Insta to posting over 100 posts in the short time I participated in PBU.
Add to this the encouragement and the extra mile that Anzhelika goes to share everything she learns, and you can only win from this experience. I need a while to implement everything now, but I have a clear game plan.
Claire Schön
Life Coach
Marketing ist wie Recht: Keiner will es machen, aber jeder braucht es. So ging es auch mir bis ich die Personal Brand University mit Anzhelika absolviert habe.
Mit ihrer tiefgehenden Expertise und ihrem klaren, humorvollen Stil erklärt sie selbst komplexe Themen so, dass man sie sofort versteht und umsetzen kann. Jetzt weiß ich, wie ich mich und mein Angebot sichtbar mache, und habe zum ersten Mal richtig Freude am Marketing.
Eine absolute Empfehlung. Danke, Anzhelika!
Arzu Sedef
AI and Future Work Expert, Keynote Speaker
Als ich mein Business aufgebaut habe, wusste ich, dass ich Unterstützung in meiner Social-Media-Strategie brauche.
Dann kam Anzhelika in mein Leben – mit so viel Herz, Erfahrung und kreativer Energie.
Gemeinsam haben wir meine Personal Brand geformt, authentisch, stark und ganz ich.
Ich bin unglaublich dankbar, dass das Leben uns zusammengeführt hat!
Katherine Wagner
Network Marketer
Als ich mein Business aufgebaut habe, wusste ich, dass ich Unterstützung in meiner Social-Media-Strategie brauche.
Dann kam Anzhelika in mein Leben – mit so viel Herz, Erfahrung und kreativer Energie.
Gemeinsam haben wir meine Personal Brand geformt, authentisch, stark und ganz ich.
Ich bin unglaublich dankbar, dass das Leben uns zusammengeführt hat!
Katherine Wagner
Network Marketer
Your perks
What you’ll get inside the membership:
Weekly Live Masterclasses:
Every week, join a live coaching session where you get structured business and marketing training that teaches you how to build and monetise your personal brand from scratch over the year.
Weekly Implementation Sessions:
There’s no procrastination at PBU. Because every week we meet to implement what you learn. This means, forget passive listening, roll up your sleeves and get building.
Goal system:
You can’t see progress if you don’t know where you are going. That is why we start evey month with setting a concrete goal. You’ll know what to focus on to achieve it. And the community will keep you accountable.
Monthly Q & A:
Once a month, members can join a live Q&A session with Anzhelika. Ask anything about branding, offers, revenue streams, funnels, business strategy, social media.
Mindset Training and Guest Expert Speakers
Running a business is not only about sales and marketing. It’s also about mindset, personality development, finances and so much more. That’s why we will bring powerhouse expert guest speakers to broaden your knowledge and skills.
AI Agents and Tools
PBU is state-of-the-art, so you’ll get the best tools, resources and AI agents to help you create, build and innovate while saving a ton of time.
Community Connection
You’re not just joining a membership. You’re joining a band. Network with other ambitious entrepreneurs, keep each other accountable, share your wins and losses, learn from each other and inspire each other.
Your roadmap
Spotlight framework step-by-step
Create your personal brand
Understand your audience and yourself with my personal branding and messaging techniques
Build your irresistable offer
Understand pricing and the offer suite principle. Create your signature offer and plan all possible revenue streams to maximise your income
Build your online ecosystem
Put simple systems and automations in place so your brand works even when you’re not glued to your laptop. Emails, funnels, and lead engines that run on autopilot.
Rock the social media world
Learn how to create magnetic content on Instagram and LinkedIn that grows your audience, builds trust, and positions you as the go-to expert.
Launch your offer
Pull it all together into your first big launch. Aim for your first €10,000–€30,000, whether that’s from your first clients, a program, or a signature service.
With PBU you’ll
Go from “trying” to build a business to actuall “building” one
and of course, Bonuses!
Extra Tools & Resources To accelerate Your progress
Yours FREE When You Join PBU
Masterclass on content strategy
A 4-hour step-by-step Instagram Content Strategy Masterclass for building an authority brand on Instagram. Packed with templates, real examples, proven strategies, content frameworks, and engagement tactics this step-by-step masterclass shows you exactly how to grow your personal brand and Instagram account.
Masterclass on client acquisition with ads
Learn how to set up Meta advertising campaigns step-by-step to attract 5–10 ideal clients every day, even with zero advertising experience and minimal advertising budget. Beginners friendly.
Make your own website in just 1 day
Don’t waste your time trying to figure out Wix. In this mini course I will show you how I build easy-to-handle, conversion-optimised websites with WordPress from scratch. With my step-by-step instructions you will be able to follow and create your own website even if you have zero website creation experience or even if you dislike digital tools.
Personal Brand Resource Library
Your backstage vault with replay recordings of every past workshop, webinar and training ready whenever you are.
1:1 Momentum Coaching Call
Special Bonus When You Pay in Full
If you’ve ever felt stuck on your business journey, not sure what step to take next, doubting your offers, or spinning your wheels trying to get traction, this call is for you.
When you choose to pay in full today, you’ll unlock a FREE private Momentum Coaching Call with me.
In this one-on-one session, I’ll help you cut through the chaos, untangle what’s holding you back, and map out your next clear action step. My talent is giving you the spark and the push you need to stop overthinking and start doing with a clear direction.
Think of it as your personal backstage pep talk before the big show, so you can hit the stage with confidence, clarity, and momentum.
the coolest community out there
Our vibe is fun, positive and confident
Why Personal Brand University is Different
Go from invisible to undeniable authority
Learn proven strategies and systems from experts
We’re here to help you do one thing: make more money doing what you love. Every month, instead of vague advice, you’ll get practical, battle-tested strategies and resources that walk you step by step to building a legacy business.
Clarity over guesswork
Confidence you will succeed
No more confusion, no more spinning your wheels. You’ll have the start-to-finish roadmap, weekly homework, the feedback to keep you moving forward and a pep talk every time you need it. My biggest talent is to inspire, encourage and give energy. You just need to take it and do the reps.
Never build alone
Grow together with a badass community that gets you
Building a business can feel lonely. Inside PBU, you’re not just learning, you’re plugged into a network of entrepreneurs, mentors, and coaches who get it. This is your band, your backstage crew, your tour family, always in your corner.
And most importantly!
It’s just f*cking awesome!
For awesome individuals only 😎
make a gift to yourself and your business
Join now before the doors close for another 6 months
Here’s my truth: I didn’t start with a spotlight. I didn’t grow up around entrepreneurs, inherit a network, or have someone hand me a roadmap.
I started at the very bottom, cleaning mall toilets to put myself through university in a foreign country, in a foreign language. I earned a PhD in a field that demanded exactness and grit, then pivoted completely and taught myself how to build a business from scratch.
No shortcuts. No ready-made playbook. Just resilience, methodical discipline, utter obsession and a refusal to stay invisible.
Today, I run a boutique digital agency, helping keynote speakers, thought leaders, and brilliant professionals step into the spotlight with brands that shine, convert, and create real impact. My clients have gone from invisible to viral, from confused to crystal clear, from hidden talent to trusted expert.
And here’s the thing:
The 1:1 Spotlight Framework program with me and my team starts at €7k. Worth every cent, because it transforms businesses. But Personal Brand University gives you access to the same systems, strategies, and mentorship for less than what you’d spend on two nice dinners a month.
This isn’t about “joining another membership.” It’s about choosing clarity over chaos. Confidence over second-guessing. Community over doing it all alone.
👉 If you’ve been waiting for a sign, this is it. The doors close soon and won’t reopen for another 6 months. Don’t wait another year to step into your spotlight.
Make a gift to yourself and your business.
my money-back guarantee
Step into the spotlight risk-free.
I know that investing in yourself and your business can feel like a big leap. That’s why I’m backing up your Personal Brand University membership with a 14-day Encore Guarantee.
If within the first 2 weeks you don’t feel the value, the clarity, or the support you came for, you can forfeit your Rockstar status and get your money back, no hard feelings.
My only ask? Commit to yourself. Show up, be disciplined, trust the process, and lean into the people inside PBU who are here to support you no matter what. Because if you bring the energy, we’ll match it, and together we’ll make sure your business grows brighter, stronger, and more confident.
Invest into yourself
Main Stage
Your all-access starter ticket.
Perfect if you’re ready to step out of the shadows and start building your brand with clarity.
PAY IN 12 INSTALLMENTS
Pay €1490 (excl. VAT) for a full year and get 2 months free + extra bonus: Momentum coaching
Headliner
The VIP experience. Includes everything in Main Stage, plus:
For the boldest players who want high-touch mentoring and expert deep dives to fast-track their legacy.
PAY IN 12 INSTALLMENTS
Pay €4490 (excl. VAT) for a full year and get 2 months free + extra bonus: 1:1 coaching with one of the guest speakers (finances, law, mindset, etc)
Frequently asked questions
Read This Before You Talk Yourself Out of It
“Is personal branding even worth the time investment?”
100%. Your brand is the only asset no one can copy, automate, or steal. Every hour you invest now pays off in clients, visibility, and long-term authority.
“Is it even still possible to grow on Instagram?”
Absolutely. Accounts in every niche still go viral daily. The difference is, you don’t need millions of followers to make money. With the right strategy, even a few hundred engaged followers can bring consistent clients.
“But I need a big following to get clients.”
Nope. You need the right following. Ten people who trust you > 10,000 who scroll past. PBU teaches you how to attract premium clients, not vanity numbers.
“It won’t work for me because my business is so different.”
That’s the point. The Spotlight Framework isn’t cookie-cutter. It’s built on timeless principles that adapt to any niche, we’ve done it with athletes, face yoga coaches, recruiters, keynote speakers, and consultants.
“I can’t summarise what I do, every client is unique.”
That’s normal. Most coaches and service providers feel this. Inside PBU, you’ll learn how to package your expertise into clear offers without losing the personalisation your clients love.
“Do I need to share my personal life to build a brand?”
No. You only share what you’re comfortable with. A personal brand isn’t about exposing your life, it’s about showcasing your values, voice, and expertise in a way that feels authentic.
“How do I differentiate myself when everyone in my niche is doing the same thing?”
You are the differentiator. Your background, your voice, your lens. We’ll help you shape that into a message clients remember.
“Once my brand grows, do I need a team to manage content?”
Not at first. With the systems and shortcuts inside PBU, you’ll manage content in a fraction of the time. Later, you can outsource, but only once you already have a clear strategy.
“How do I protect myself from bad press or trolls?”
First, we’ll show you how to build a brand strong enough to withstand criticism. Second, you’ll learn clear boundaries, when to engage, when to delete, and how to protect your mental energy.
invest into yourself
Main Stage
Your all-access starter ticket.
Perfect if you’re ready to step out of the shadows and start building your brand with clarity.
PAY IN 12 INSTALLMENTS
Pay €1490 (excl. VAT) for a full year and get 2 months free + extra bonus: Momentum coaching
Headliner
The VIP experience. Includes everything in Main Stage, plus:
For the boldest players who want high-touch mentoring and expert deep dives to fast-track their legacy.
PAY IN 12 INSTALLMENTS
Pay €4490 (excl. VAT) for a full year and get 2 months free + extra bonus: 1:1 coaching with one of the guest speakers (finances, law, mindset, etc)
Let’s rock this mother!
