Applications open — limited spots
Rock & Grow your business
A programme for coaches, consultants and service providers to build a personal brand that grows your business, attracts customers and brings opportunities.
Doors close in
Starts 28 Jan 2027
Join 67 founders already in the PBU community
The manifesto
Enough playing small.
Building a business is hard. But it’s not meant to be done alone. Instead of wasting months stuck in confusion and trial-and-error, Personal Brand University gives you a start-to-finish roadmap, an implementation framework and a badass community to build it with. By the end of the year, you lead with a clear pitch, your brand is visible, and your own masterclass brings in clients and invitations, again and again, long after the program is over.
PBU is for those who know they are meant for more. Those ready to step into the spotlight and build their dream business with confidence and flair.
Weekly live coaching, weekly implementation sessions and mindset training give you the tools, systems, AI agents and step-by-step strategies to grow like a star.
- No gatekeeping
- No €10K mastermind price tag
- Real guidance
- Community support
- 12 MOProgramme
- 2× / weekLive coaching
- 3rdCohort
F*ck normal.
Hi, I’m Anzhelika. I’ve been where you are.
“My to-do list was my cage. But I took back the mic.”
Three years ago, before I became self-employed, I joined an Austrian entrepreneurship programme. On paper, it was supposed to teach me how to build a business and a brand. In reality, it left me utterly overwhelmed.
The lack of structure, endless to-do lists and not knowing where to begin paralysed me. I procrastinated, binge-watched all ten seasons of How I Met Your Mother, and watched three whole months slip away. I wasn’t alone. I saw others in the programme burning out under the weight of confusion and pressure.
No one is going to hand you your dream. At some point, you have to take back the mic and own the stage yourself.
So I did. I dug through every resource I could find, learned from other entrepreneurs, and pieced together a roadmap for building my personal brand. That roadmap became the foundation of my business and later evolved into the Spotlight Framework.
If you’re brave enough to show up, disciplined enough to follow through and willing to trust a clear plan, you too can go from invisible expert to confident, thriving and recognised in your field.
Soundcheck
The questions that keep you up at night
“How do I start building a personal brand if nobody knows me yet?”Starting from zero
“I’ve changed my field. What’s the very first step?”The pivot
“Should I focus on LinkedIn, Instagram or TikTok?”Platform paralysis
“Do I build my name as the founder, or push the company brand?”Founder vs. company
“What do I post if I don’t want to sound braggy or fake?”The cringe factor
“How do I pitch myself without sounding desperate?”The pitch
The silent battles you don’t talk about
- You posted some content, nothing really worked, and you lost confidence.
- You scrolled social media for inspiration and came away overwhelmed and discouraged.
- You put together a brand kit in Canva, but it looked unprofessional.
- You played with a Wix website, only to realise you still don’t know what to write there.
It’s not your fault. Everyone felt this way when starting out.
The programme
What you’ll get inside the University
You’ll never wonder what to do next.
A proven, step-by-step roadmap takes you from your first strategy to your first launch, and cancels overwhelm and guesswork.
You’ll actually get it done.
There’s no procrastination at PBU. Every week we meet to implement what you learn, and every month starts with a concrete goal, so you see progress instead of collecting notes.
You’ll have an expert on your work.
In weekly live coaching I teach you everything I do for my clients and give you feedback on what you build. No gatekeeping.
You’ll save hours of work.
You get a collection of tools, templates and AI agents for your content, emails and landing pages.
You’ll keep going when it gets hard.
Mindset training and guest experts keep your head as strong as your strategy.
You’ll never build alone.
A community of badass, ambitious entrepreneurs keeps you accountable online, and we meet in person in Vienna.
Stop watching from the crowd.
This isn’t for everyone
It’s for headliners in the making
- You’re brave enough to be seen and disciplined enough to grow.
- You’re here to build a business and a legacy.
- You’re ready to show up, do the reps and ship work.
- You’re looking for overnight hacks or passive miracles.
- You’re unwilling to be accountable.
- You’re allergic to feedback or community.
Liner notes
Built for people like you: brilliant, bold & wanting more
When I opened my boutique marketing agency Content Fudge, I thought I had all it takes to run a successful business, build systems and grow on social media. Then I realised that being an employed marketer and running a marketing agency are two very different things.
Imposter syndrome, overwhelm, procrastination and self-doubt came rushing in, unannounced. Not to mention taxes, profit-and-loss calculations and accounting, the things that make my creative brain check out. I asked myself:
- How do I pitch myself without sounding desperate?
- How do I stay motivated when things don’t work out?
- How do I stay responsive without being glued to my phone?
That led me to the Spotlight Framework. It isn’t only for established thought leaders and keynote speakers. It’s for aspiring entrepreneurs who might not realise yet how big they can become.
- Founder
- Content Fudge · Elevate Networking · IB Tutoring Academy of Vienna
- Co-founder
- U4Success
- Recognition
- Award-winning online marketer and brand strategist
- Teaching
- Lecturer at Digital World Academy
- Consulting
- KMU.Digital consultant and expert
- Certified
- E-commerce & social media expert (EN ISO/IEC 17024) · Meta Digital Marketing Associate
- Partner
- ActiveCampaign Partner Agency
Past headliners
Rockstar brands built with the Spotlight Framework
Olympians, champions, keynote speakers and founders. The same framework that powers PBU.
Clemens DopplerOlympian, vice world champion in beach volleyball, keynote speaker- Julian KnowleUS Open tennis champion, keynote speaker
- Jennifer DjongowAustria’s leading financial strategist
- Arzu SedefAI & future-of-work expert, keynote speaker
- Gerd BommerAustrian Economic Chamber diplomat, keynote speaker
- Katka SedlakFace yoga coach & holistic beauty therapist
Reviews from the front row
Real results from real clients
After my appearance at the festival, so many inquiries came in within such a short period of time that I temporarily had to distribute the workload among business partners.
Six months later, we now have a complete personal brand, with a distinctive visual identity, clear positioning, and a strong vision and mission.
My business has moved ahead so fast since I met her. She is not just a talker but a hands-on girl.
PBU Walk of Fame
Rockstars in the making
Members who went from lurking to launching. In their own words, and their own languages.
I finally packaged my offers in a way that actually makes sense and no longer makes me dependent on people booking single sessions. This programme is a must for anyone starting their own business.
I was a complete newbie to social media. I went from lurking on Insta to posting over 100 posts in the short time I participated in PBU. I have a clear game plan.
Marketing ist wie Recht: Keiner will es machen, aber jeder braucht es. Jetzt weiß ich, wie ich mich und mein Angebot sichtbar mache, und habe zum ersten Mal richtig Freude am Marketing.
Dann kam Anzhelika in mein Leben, mit so viel Herz, Erfahrung und kreativer Energie. Gemeinsam haben wir meine Personal Brand geformt: authentisch, stark und ganz ich.
Your perks
The tour schedule
What you get inside the membership, week by week. No passive listening: roll up your sleeves and get building.
Live masterclass
Structured business and marketing training that teaches you how to build and monetise your personal brand from scratch over the year.
Implementation session
There’s no procrastination at PBU. Every week we meet to implement what you’ve learned.
Goal system
Every month starts with a concrete goal. You’ll know what to focus on to reach it, and the community keeps you accountable.
Live Q&A with Anzhelika
Ask anything about branding, offers, revenue streams, funnels, business strategy and social media.
Mindset & expert speakers
Running a business is also about mindset, personal development and finances. Powerhouse guest experts broaden your skills.
AI agents & tools
State-of-the-art tools, resources and AI agents to help you create, build and innovate while saving a ton of time.
Your band
You’re not just joining a membership. Network with ambitious entrepreneurs, share wins and losses, learn from and inspire each other.
The Spotlight Framework · module by module
Your roadmap
Five modules, February to December. Each one ends with something finished in your business, not a folder of notes.
Build your irresistible offer
Understand pricing and the offer suite principle. Create your signature offer and plan all possible revenue streams to maximise your income.
Inside
- Niche & ideal client
- Competitor research to find the gap you can own
- Your unique selling proposition
- Offer suite
- Pricing
A niche worth owning, a signature offer with a price, and your marketing strategy on one page, reviewed by me.
Create your personal brand
Understand your audience and yourself with my personal branding and messaging techniques.
Inside
- Mission, vision & values
- Positioning statement
- Tagline
- Key messages
- Origin story
- Tone of voice
- Brand review with a designer
You can say who you are, who you serve and why it should be you in one sentence, with a story to tell on every page and every stage.
Build your online ecosystem
Put simple systems and automations in place so your brand works even when you’re not glued to your laptop. Emails, funnels and lead engines that run on autopilot.
Inside
- Tech stack
- Homepage
- About page
- Sales page
- Lead magnet
- Opt-in page
- Nurture email sequence
- Instagram automations
A conversion-optimised website, a lead magnet that grows your email list, and an email sequence that warms up subscribers while you work on other things.
Rock the social media world
Learn how to create magnetic content on Instagram and LinkedIn that grows your audience, builds trust and positions you as the go-to expert.
Inside
- LinkedIn & Instagram profile optimisation
- Content funnel
- Hooks & viral formats
- Your signature format
- Batching with AI
- Outreach to dream clients
- Your newsletter
Profiles that sell you before you say a word, a content system you can keep up, your own newsletter, and 30 days of consistent posting behind you.
Launch your offer and win clients
Pull it all together into your first big launch. This is exactly how I find my own clients, and you build the same system for your business.
Inside
- Your launch plan & the numbers behind it
- Your masterclass topic & offer
- Landing page, reminder & follow-up emails
- Meta ads to fill the room
- Masterclass slides & pitch
- Running it live in November
- Free audits, sales calls & how to close them
Your first clients from your own masterclass, and a client acquisition system (masterclass, free audit, sales call) you can run again every time you want new clients, long after the programme ends.
With PBU you’ll go from
Trying to build a business to building one.
Official start: 28 January 2027.
And of course
Bonuses!
Extra tools & resources to accelerate your progress
Yours free when you join PBU
Masterclass on content strategy
A step-by-step Instagram Content Strategy Masterclass for building an authority brand on Instagram. Packed with templates, real examples, proven strategies, content frameworks and engagement tactics.
Masterclass on client acquisition with ads
Set up Meta advertising campaigns step by step to attract 5–10 ideal clients every day, even with zero advertising experience and a minimal budget.
Make your own website in just 1 day
Don’t waste your time trying to figure out Wix. Follow my step-by-step instructions to build an easy-to-handle, conversion-optimised WordPress website from scratch, even with zero experience.
Personal Brand Resource Library
Replay recordings of every past workshop, webinar and training, ready whenever you are.
Special bonus when you pay in full
1:1 Momentum Coaching Call
If you’ve ever felt stuck on your business journey, not sure what step to take next, doubting your offers, or spinning your wheels trying to get traction, this call is for you.
When you choose to pay in full, you unlock a free private Momentum Coaching Call with me.
In this one-on-one session, I’ll help you cut through the chaos, untangle what’s holding you back, and map out your next clear action step. My talent is giving you the spark and the push you need to stop overthinking and start doing, with a clear direction.
Think of it as your personal backstage pep talk before the big show, so you can hit the stage with confidence, clarity and momentum.
Backstage
The coolest community out there
Our vibe is fun, positive and confident. Shots from PBU events and meetups.
Why PBU is different
From invisible to undeniable
Learn from experts
We’re here to help you do one thing: make more money doing what you love. Every month you get practical, battle-tested strategies and resources instead of vague advice.
Confidence you’ll succeed
A start-to-finish roadmap, weekly homework, feedback to keep you moving, and a pep talk every time you need one. You just need to take it and do the reps.
A crew that gets you
Building a business can feel lonely. Inside PBU you’re plugged into entrepreneurs, mentors and coaches. Your band, your backstage crew, your tour family.
Make a gift to yourself and your business
I didn’t start with a spotlight.
I didn’t grow up around entrepreneurs, inherit a network, or have someone hand me a roadmap.
I started at the very bottom, cleaning mall toilets to put myself through university in a foreign country, in a foreign language. I earned a PhD in a field that demanded exactness and grit, then pivoted completely and taught myself how to build a business from scratch.
No shortcuts. No ready-made playbook. Just resilience, methodical discipline, utter obsession and a refusal to stay invisible.
Today I run a boutique digital agency, helping keynote speakers, thought leaders and brilliant professionals step into the spotlight. My clients have gone from invisible to viral, from confused to crystal clear, from hidden talent to trusted expert.
This isn’t about joining another membership. It’s about choosing clarity over chaos, confidence over second-guessing, community over doing it all alone.
The doors close soon and won’t reopen for another 6 months. Don’t wait another year to step into your spotlight.
My money-back guarantee
Step into the spotlight risk-free.
Investing in yourself and your business can feel like a big leap. That’s why your Personal Brand University membership is backed by a 14-day Encore Guarantee.
If within the first two weeks you don’t feel the value, the clarity or the support you came for, you can forfeit your Rockstar status and get your money back. No hard feelings.
My only ask: commit to yourself. Show up, be disciplined, trust the process and lean into the people inside PBU. If you bring the energy, we’ll match it.
Box office
Invest in yourself
One 12-month tour. Two ways to get your ticket. Both include the full programme, community and bonuses.
12 installments
12 × €333 = €3,996 per year
- Weekly live training & implementation sessions
- Monthly Q&A
- Mindset training & guest coaching
- All bonuses
- Community connection with your crew
Pay in full
- Weekly live training & implementation sessions
- Monthly Q&A
- Mindset training & guest coaching
- All bonuses
- Community connection with your crew
- VIP: 1:1 Momentum Coaching Call
Frequently asked questions
The rider
Everything you need to know before you step on stage.
What happens after I join?
You’ll get an email with your login details and immediate access to the PBU platform: your onboarding roadmap, your first resources and a warm welcome. You’ll also be invited to our private group, your backstage lounge, where you meet other entrepreneurs, coaches and business owners. This is where the real magic happens.
When are the live calls every week?
Masterclasses every Monday, 19:00–20:00 CET. Accountability sessions every Thursday, 18:00–20:00 CET. A monthly Q&A replaces one masterclass. The full schedule is in your member portal, and you’ll get a PBU calendar so you never miss your cue.
How long is my membership commitment?
PBU is a 12-month transformation programme, because real results don’t happen overnight. Pay monthly (12 installments) or yearly (2 months free). Once you’ve completed the year, your membership ends automatically.
I’m at the very beginning. Is PBU for me?
Yes. PBU gives you the roadmap I wish I’d had when I was at zero. Instead of piecing things together from random YouTube videos, you’ll know exactly what to do first, second and third to launch and grow.
I already have a business, but I feel stuck. Will this help?
Absolutely. Many members come in with a brand or business that’s inconsistent or plateauing. PBU helps you refine your messaging, systemise your offers and scale with confidence.
How is PBU different from 1:1 coaching with you?
My private Spotlight Framework 1:1 programme starts at €11,000+. PBU gives you the same strategies, systems and shortcuts, plus community and accountability, at a fraction of that price.
What if I fall behind?
PBU is designed for real life. You’ll have every replay, template and resource in the member hub, and the community and accountability sessions mean you’re never left behind. If that still isn’t enough, book a private session with me to get back on track.
What if I want to cancel?
You can cancel at any time, but cancellation doesn’t end your financial commitment to the 12-month term. You’re fully protected by the 14-day Encore Guarantee: if PBU isn’t the right fit within the first two weeks, request a full refund.
Read the full policy in our Terms & Conditions.
Will this help me get clients?
Yes, without spammy DMs or chasing. You’ll learn to build a personal brand that attracts premium clients who value your expertise, so sales conversations feel natural and aligned.
Stage fright
Read this before you talk yourself out of it
Is personal branding even worth the time investment?
100%. Your brand is the only asset no one can copy, automate or steal. Every hour you invest now pays off in clients, visibility and long-term authority.
Is it even still possible to grow on Instagram?
Absolutely. Accounts in every niche still go viral daily. With the right strategy, a few hundred engaged followers can bring consistent clients.
But I need a big following to get clients.
Nope. You need the right following. Ten people who trust you beat 10,000 who scroll past.
It won’t work for me. My business is so different.
That’s the point. The Spotlight Framework is built on timeless principles. We’ve used it with athletes, face yoga coaches, recruiters, keynote speakers and consultants.
I can’t summarise what I do. Every client is unique.
That’s normal. You’ll learn to package your expertise into clear offers without losing the personalisation your clients love.
Do I need to share my personal life to build a brand?
No. Share only what you’re comfortable with. A personal brand showcases your values, voice and expertise.
How do I stand out when everyone in my niche does the same thing?
You are the differentiator. Your background, your voice, your lens. We’ll shape that into a message clients remember.
Once my brand grows, do I need a team for content?
Not at first. With PBU’s systems you’ll manage content in a fraction of the time. Outsource later, once your strategy is clear.
How do I protect myself from bad press or trolls?
Build strong. A brand strong enough to withstand criticism, plus clear boundaries: when to engage, when to delete, how to protect your energy.
Encore
Let’s rock this mother!See you on stage.
Claim your spot for the January 2027 start. Doors close when the programme begins.
